There are two types of analytics solutions in Power BI-embedded:
i. Embed for your customers- You can use this solution to create a Power BI app with non-interactive authentication. Independent software providers (ISVs) who develop applications for third parties are most likely to choose this approach.
ii. Embed for your organization- You can use this solution to create an app that requires you to login in with your Power BI credentials. Users can only access embedded content on the Power BI service once they have signed in. This solution is intended for large enterprises that are developing an internal app.