Question

What will be your approach if your SEO method doesn’t work?

Answer 1

If the SEO method doesn’t work then do the  following,

1. First, see whether it is a new project then re-check the keywords
2. Then look for relevant keywords that can be helpful
3. Make changes in page text, title, and description
4. If still not ranked then there may be some other serious issues like bad links, penguin/panda or other Google penalty, crawlability issues, UI issue, etc.